WHY YOU SHOULD CHOOSE OUR TEAM:

Professional In-house Team, With Over 3 years Experience.

Communication is the key to all major activities associated with marketing and advertising is the one that requires it the most.

Developing Marketing Strategies

On the basis of the research conducted, we help your brand in developing a powerful marketing strategy and implementing the same in the form of an advertising campaign.

Depending on your marketing goals, budget requirements, and the target audience you want to cater to, we create advertising campaigns for a specific period of time. It is our responsibility to keep our client in the loop at all times and be transparent at every stage of the campaigns.

Budgeting

No marketing activity can be carried out sustainably without charting out a budget for the same. It is our responsibility to ascertain your budget requirements and help you formulate a fixed advertising budget.

We provide an extensive account of all the expenses to be incurred and revenue likely to be generated over a specific period of time. This helps businesses in making important decisions pertaining to their ad campaigns and their core business processes.

Developing Advertisements

This is the core of an advertising agency. The creative department is dedicated to developing ads that are consumed by the target audience across different media platforms.

This department is involved in activities that form the basis of all advertising services. Here, the copies of ads are developed, scripts of ad films are written, logos and posters are designed, taglines are decided, and advertisements are produced.

This is the most creative and visionary role as it involves the manifestation of ideas in the form of advertisements featured on multiple platforms.

Media Planning And Buying

A lot depends on the media platforms chosen by you for showcasing your ads. We helps you in selecting the media that is best suited for your brand.

This decision is taken based on the goals of your campaign, the audience that you are targeting, the message that you are propagating, and the product/service that you are selling. This role does not involve choosing the maximum number of media platforms but choosing the ones that provide maximum traction to the brand.

Moreover, we assists you in buying space, time, or slots on the media platforms chosen. This decision is taken largely on the basis of the audience targeted and their consumption habits.

Today, digital advertising agencies have been planning and buying spaces on digital platforms as well. As more and more consumers are switching to digital media, ad spaces on Facebook, Google, Instagram, YouTube, and other relevant platforms have become increasingly popular.

Account Management

In terms of advertising, the account is referred to as the client managed by an advertising agency. This is a fairly sensitive and dynamic role for us at alpha marketing .

Account managers are responsible for bridging the gap between the clients and all other departments. they arrange client meetings and understand their goals, needs, and preferences. The profiling done by the account managers forms the basis of an advertising campaign.

Right from the client acquisition to final follow-ups, account executives keep a track of all the needs of the client and receive feedback from them pertaining to the ongoing advertising campaigns.

Sales Promotion

One of our core objective is to persuade the target audience to engaging with your brand, we help our clients with sales promotion from time to time.

Sales promotion involves a set of activities dedicated to driving more sales by hard-selling and closing sales cycles faster. This is often a short-term incentive provided to the customers, making them buy the products/services of a brand, and improving the sales figures.

Sales promotion activities require to be advertised in an impactful way and we ensures that it persuades the target audience to be a part of sales promotion and drive more sales for your business.

Public Relations

Although this is not the key role of advertising agencies, we extend our services by helping our clients out with public relations (PR).

Public relations involve a set of activities that are dedicated to creating and maintaining a favorable image of a business in the market. Unlike the hard-selling of products and services, public relations are focused on selling the essence of the brand.

For example, if a chain of luxury hotels resorts to a PR campaign, the campaign would not involve letting the audience know about the features of the hotel and asking them to engage with them directly. Instead, it will revolve around the importance of a vacation and a luxurious stay to get rid of all stress

Personalizing Marketing Communication

Overtime the need for personalized marketing has increased at a notable speed. today customers only want to see the ads of brands they are willing to engage with land the products they want to purchase.

We help your brand in tailoring your marketing communication according to the specific needs for your customers, practices like selective targeting help brands reach out to their audiences at the right time on the right platforms and with the right messages, this increases the chances of a prospect being converted and a deal closing.

As an Advertising agency we hold a very special place in the realm of marketing because of being directly associated with revenue generation. It is a creative amalgamation of ideas and innovative applications of the same.

No matter what your requirements are and what your budget constraint is, we’ve got you covered and we can help you sell your products/services in the best way possible.

WHATS IN IT FOR YOU ?

• Market research.

Research about your brand’s target audience, trends in your market and the preferences of your target audience.

analyze and learning from all of your rivals (particularly those of the industry leaders).

• Marketing Strategy Development

Formation and Execution of a solid marketing strategy and campaign, Ad spaces on Google, Bing, Instagram, Facebook, YouTube, and other digital platforms have grown exponentially; more and more people convert to digital media making the competition tougher with this challenge we provide a team with hands on experience.

• Advertisement Creation

The creative department is responsible for creating advertisements targeting specific demographics across various media channels for lead generation and customer acquisition.

The advertising department has a copywriter, a designer, an art director, and a media buyer to curate the best type of campaign that converts.

• Budgeting

Our Team Provides you with a breakdown of what the company expects to spend and earn over a certain period, helping us make critical decisions about your advertising campaigns and budget.

• Purchasing and media planning

Decision on the right advertising platform suitable for Max results form campaigns tailored to your brands objectives.

We’ll also help you acquire space or slots on the media channels that will give you the best return on your investments.

• Managing Accounts

With the help of an account manager, we take care of customers, oversee the sales process, and identify potential opportunities.

Account managers are in charge of bridging the gap between clients and the rest of the advertising agency’s department.

• SEO/SEM specialist:

SEO roles change in an in-house team regarding agencies. Our SEO specialists will liaise more with e-commerce, sales and IT teams while training content specialists and building business cases that optimize your SEO strategies.

• Content Specialist:

Content teams are essential in in-house marketing, we have content specialists who are creative and engaging, they also have knowledge of SEO and some experience in the field, even better. The Understand the type of content that suits each brand, this skill helps to ensure optimal delivery.